Reaching our 5 x 30 target of moderate physical activity each week shouldn’t be a struggle but to be frank all too often it is for too many. I was fascinated yesterday teaching on an international sports management summer school at Loughborough University that none of the international students recognised the 5×30 prescription and nobody could claim to have achieved the recommended physical activity recently. A real eye opener about the level of education needed and the task ahead to get us moving again!