The battle by London taxi drivers over a simple App may have a Luddite battle written all over it – how about smashing up some machinery along the way. It is easy to mock but these disruptive technologies & the pace of change are challenging all of our safe preconceptions about current services. The same is true of sport and what is called the performative self. Now we can all track our own performances with wearable technology – we won’t need clubs or real coaches?
Technology challenges us all to think differently. With Uber you are still getting a cab so let’s not lose sight of that – the App only changes part of the relationship.
We will be doing some work on this topic with David Minton at the Sports Think Tank